From Rubbermade bins to financial freedom

Hello, I’m Lori Asbury, owner of J&J Bookkeeping. The inspiration for J&J Bookkeeping started over 30 years ago when a close friend approached me with a daunting sight: several large Rubbermaid containers overflowing with years of unorganized paperwork. Inside were receipts, mounting invoices, and—most shockingly—large checks that had sat so long they were no longer cashable. He was a talented business owner, but he was drowning in the “not-so-fun” side of his passion.

When I asked him, “Are you profitable?” he paused. He paid his bills on time, but he didn’t truly know where his business stood. The anxiety was costing him both money and sanity.

What he feared would take forever, we tackled together. I translated his mess into “layman’s terms,” showing him exactly where he stood and how much we could save him. Once the backlog was cleared, the monthly maintenance became a breeze. That was my “lightbulb moment.” I realized that small business owners don’t just need a calculator; they need a trusted, approachable partner to help them reclaim their role as the visionary of their company. Today, J&J Bookkeeping exists to turn your “back-burner” stress into your greatest competitive advantage.